Shopping MO is an annual benchmarking report and data set from Green Shoots Research, that helps you understand supermarket shopping behaviour across the path-to-purchase for your category, in the context of other key food & grocery categories
The data and insight provided is based on a large scale survey of UK food & grocery shoppers, covering 16 key categories across the top UK supermarket retailers (including Aldi and Lidl):
The report and corresponding datasets are available as a one-off purchase.
Alongside the report you will receive an indexed set of data tables, benchmarking shopper behaviour for all 16 categories across the path-to-purchase, as well as a second dataset providing a detailed breakdown for one chosen category.
Additional category datasets can also be purchased.