Modus Operandi: A particular way of doing something
UK Grocery Shopping MO Report (2023)
Shopping MO is an annual benchmarking report and data set from Green Shoots Research, that helps you understand supermarket shopping behaviour across the path-to-purchase for your category, in the context of other key food & grocery categories
UK Grocery Shopping MO Report (2023)
Additional Information
The data and insight provided is based on a large scale survey of UK food & grocery shoppers, covering 16 key categories across the top UK supermarket retailers (including Aldi and Lidl):
- Baby Care
- Beer & Cider
- Breakfast Cereals
- Confectionery
- Crisps & Snacks
- Haircare
- Hot Beverages
- Household Cleaning
- Meal Components
- Pet Food
- Pre-Packaged Bakery
- Pre-Packaged Cheese
- Soft Drinks
- Spirits
- Sweet Biscuits
- Yoghurt
The report and corresponding datasets are available as a one-off purchase.
Alongside the report you will receive an indexed set of data tables, benchmarking shopper behaviour for all 16 categories across the path-to-purchase, as well as a second dataset providing a detailed breakdown for one chosen category.
Additional category datasets can also be purchased.
