About

Each report can be purchased individually, so you can pick and choose which reports plug the shopper insight gaps you have, without the need to subscribe to an annual service

Each report provides robust channel and category insight & data, based on nationally representative samples of shoppers surveyed within the last 12 months

Each report provides the ability to compare shopper behaviour for your category against a range of other key food & grocery categories 

Each report is based on a survey containing a combination of direct and indirect questioning, honed over 20+ years of shopper research experience

Each report includes commentary, insight, general shopper learnings and behavioural economics principles to help you identify the So What from the data provided

 Each report introduces you to frameworks to better understand who to target to drive growth, and what the modes of shopping behaviour are within your category